ad:tech SF is in just three weeks! The announcements from our team are coming fast and furious(ly) so I thought I’d use this week’s post to update you on four new keynoters that have just been announced.
But first, a reminder to register for the ad:tech Conference immediately and use the offer code 15TWEETSF11 to get 15% off the Conference price. We are extending this offer especially to the people who are part of our social communities.
Additionally, Expo-only-goers should make sure you sign up for an Expo pass immediately to save $50 over on-site pricing.
Zynga and Pepsico and LivingSocial, -- oh my!
ad:tech SF announced that three digital leaders will be delivering mini-keynotes on Wednesday, April 13.
- B. Bonin Bough, Global Director of Digital and Social Media, PepsiCo, Inc: Bonin will be delivering a presentation entitled “Digital Fitness.” Digital technologies have transformed how we work, learn, communicate and share, but individuals are way ahead of organizations. For businesses to survive, they must get digitally fit—embracing the attitudes, adopting the tools, and allocating the resources necessary to thrive in our dynamic new digital world. Join Bonin Bough as he explains the elements of Digital Fitness and how to drive its principles throughout an organization using PepsiCo's "Performance with Purpose" ethos as a key example. The stakes could not be higher.
- Manny Anekal, Director of Brand Advertising, Zynga: Manny will be delivering a presentation entitled “Helping Brands Play Social Games.” In the past year, the explosion of social games has created an exciting new audience that is unique, engaged and with behaviors different than those of gamers on console platforms like Xbox or Wii. With more than 250 million people playing social games each month, the opportunity for advertising is apparent, yet the question remains: How do big brands integrate effectively in these new environments? Zynga's Global Director of Brand Advertising shares best practices for this exciting new world.
- John Bax, CFO, LivingSocial: John will be delivering a presentation entitled “The Transformative Power of Local Commerce.” With digital media, when it comes to small businesses or local campaigns it's hard to limit reach to the neighborhoods that count. That's where companies like LivingSocial come in, bringing great deals to contained geographies and adding social media as an accelerant. And it's not just SMEs: Big brands can use these platforms to launch new products neighborhood by neighborhood but at a national scale. Join LivingSocial's CFO and see the future of retail come to the corner store.
This promises to be a fast-paced session filled with terrific ideas and insights.
Guy Kawasaki to speak at ad:tech SF
Guy Kawasaki needs little introduction. He is the Co-Founder of Alltop.com, an “online magazine rack” of popular topics on the Web, and a founding partner at Garage Technology Ventures. Previously, he was the Chief Evangelist of Apple. Kawasaki is the author of ten books including "Enchantment", "Reality Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition Crazy", "Selling the Dream" and "The Macintosh Way". Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
He will be delivering a presentation entitled “The Art of Enchantment.” Join us for an empowering keynote, as Guy Kawasaki explains how to change people's hearts, minds and actions from his bestselling book, “Enchantment.” Attendees will discover why the goal is not to get your own way but to bring about voluntary, enduring and delightful change. Guy will share the power of enchantment that enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds and get colleagues to work for long-term, mutually beneficial goals.
He will also be co-leading a Conference session entitled “Great Presentations – Learn How to Engage Your Audience.” His co-leader is Nancy Duarte, CEO of Duarte Design and author of the award-winning books “slide:ology: The Art and Science of Creating Great Presentations” and “Resonate: Present Visual Stories that Transform Audiences”.
Thanks and see you at ad:tech SF!