How Twitter lost its soul (and how to get it back)

Posted by Adam Kleinberg on March 31st, 2011at 4:00 pm

About four years ago, I saw @ev speak at a Commonwealth Club event in San Francisco (that's co-founder Evan Williams to the untwitterized out there). Evan was astoundingly candid about the technical problems and downtime that led made the Fail Whale part of our cultural lexicon.

"It's amazing we've been so successful," he shared.

Start-Up Watch COD: Checkpoints takes check-in rewards to grocery, pharmacy, toy stores, electronics stores…

Posted by Jim Nichols on March 31st, 2011at 12:01 am

Yesterday I wrote about shopkick, one of the check-in apps that has been gathering significant retail and consumer attenton. Today, I want to tell you about another leader in this space: Checkpoints.
Checkpoints is an iPhone/Android app that lets a consumer check in at virtually any retail store, and earn points by locating and scanning items [...]

Digital LA Comes to San Francisco to Party

Posted by Steve Hall on March 30th, 2011at 11:18 am

Digital LA has teamed with engage:BDR to host a party during ad:tech San Francisco Tuesday, April 12 at the Ambassador from 8:30PM - 1AM. Entertainment will be provided by DJ Crooked and DJ Spider.

This makes three parties Tuesday night so you'll have to make choices or be ready to cruise around the city if you want to hit all three. The other two are The Marketers Ball and

You can RSVP to this party here.

Start-Up Watch COD: shopkick rewards retail visiting, browsing and buying

Posted by Jim Nichols on March 30th, 2011at 12:01 am

There are a lot of mobile shopper marketing initiatives out there today, but most are focused on the very bottom tip of the buying funnel. Essentially, influencing brand choice and making it easier to buy.

Nothing wrong with that approach. As a matter of fact, for a lot of companies and a lot of situations, there’s [...]

Google Goes Big for ad:tech SF!

Posted by Sejal Badani on March 29th, 2011at 8:51 am

Google's the biggest thing in digital. And they're going to be a big part of the biggest event in digital marketing - ad:tech SF!
This year, Google is going to be participating in our conference and Expo in many ways. Here are some highlights of their ad:tech SF plans:
•   Google will be offering a presentation [...]

Blumberg Capital, Pillsbury Law Host Third Annual Party

Posted by Steve Hall on March 29th, 2011at 8:50 am

Blumberg Capital and Pillsbury Law will host their third annual cocktail party during ad:tech San Francisco April 11 from 6PM to 9PM at Temple Nightclub. There will be an iPad giveaway, cocktails, appetizers and music from resident DJ Fiddler. You can RSVP here.

We're very pleased this party is taking place Monday night as Tuesday night is filling up with many parties including The Marketers Ball, the party, the Criteo pre-conference party and several others.

Start-Up Watch COD: Chango: Is it time for you to start Search retargeting?

Posted by Jim Nichols on March 29th, 2011at 12:01 am

Ask virtually any marketer what the most effective marketing tactic they use is, and chances are they’re going to say Search. After all, if you can deliver a message when people are actively seeking info about your product – or even better, looking for a place to buy it – then the odds are pretty [...]

Start-up Watch COD: New West and the next generation of local media

Posted by Jim Nichols on March 28th, 2011at 12:01 am

We live in an era where newspapers continue to fall in circ and close. We sorely need a new media model that can fill the void in local and regional news coverage. While on some level we all have access to more news than ever through the Internet, there really isn’t a proven model yet [...]

Start-Up Watch COD: C3 Metrics – SaaS model brings simple ad attribution to advertisers

Posted by Jim Nichols on March 25th, 2011at 7:01 am

I expect most planners and buyers remember when Atlas started making noises about an offering to help brands get more sophisticated in attributing sales revenue to various digital marketing tactics. The idea was simple – rather than attributing 100% of revenue to the last click, attribution modeling used analytics to determine the value that different [...]

Start-Up Watch COD: Dukky and the socially empowered direct mail campaign

Posted by Jim Nichols on March 24th, 2011at 12:01 am

Social media are transforming the way we think about personal influence as a leveragable business asset for brands. A company called Dukky has developed an innovative way of combining the enduring power of direct mail prospecting with social media to unleash that social power AND more accurately measure the individual value of consumers to our [...]