Yesterday I wrote about shopkick, one of the check-in apps that has been gathering significant retail and consumer attenton. Today, I want to tell you about another leader in this space: Checkpoints.
Checkpoints is an iPhone/Android app that lets a consumer check in at virtually any retail store, and earn points by locating and scanning items [...]
Digital LA has teamed with engage:BDR to host a party during ad:tech San Francisco Tuesday, April 12 at the Ambassador from 8:30PM - 1AM. Entertainment will be provided by DJ Crooked and DJ Spider.
This makes three parties Tuesday night so you'll have to make choices or be ready to cruise around the city if you want to hit all three. The other two are The Marketers Ball and advertise.com
You can RSVP to this party here.
There are a lot of mobile shopper marketing initiatives out there today, but most are focused on the very bottom tip of the buying funnel. Essentially, influencing brand choice and making it easier to buy.
Nothing wrong with that approach. As a matter of fact, for a lot of companies and a lot of situations, there’s [...]
Blumberg Capital and Pillsbury Law will host their third annual cocktail party during ad:tech San Francisco April 11 from 6PM to 9PM at Temple Nightclub. There will be an iPad giveaway, cocktails, appetizers and music from resident DJ Fiddler. You can RSVP here.
We're very pleased this party is taking place Monday night as Tuesday night is filling up with many parties including The Marketers Ball, the advertise.com party, the Criteo pre-conference party and several others.
Ask virtually any marketer what the most effective marketing tactic they use is, and chances are they’re going to say Search. After all, if you can deliver a message when people are actively seeking info about your product – or even better, looking for a place to buy it – then the odds are pretty [...]
We live in an era where newspapers continue to fall in circ and close. We sorely need a new media model that can fill the void in local and regional news coverage. While on some level we all have access to more news than ever through the Internet, there really isn’t a proven model yet [...]
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