Startup Spotlight

Posted by Daisy Whitney on February 16th, 2011 at 1:49 pm

Marketers are constantly taking meetings with startup companies promising some new, cool, whiz-bang technology that will improve their digital marketing efforts. It can be overwhelming, to say the least, to wade through the multitude of new entrants peddling the next great bar code scanning technology, or location tagging service, or real-time analytics engine.

That’s why we’re introducing a new programming track at this year’s ad:tech San Francisco called Startup Spotlight. We’ll highlight 16 startup companies that offer the most promising services and technologies for advertisers and marketers. Think -- a new dashboard that’ll help a brand adjust a social media campaign in real-time, or a mobile directory of the most up-to-date couponing offers in the neighborhood you’re in right now, or a better way to parse engagement data from an online campaign.

We’re looking for startup companies that have already received funding from venture capitalists - the next Twitter, or Facebook or Foursquare but well before they were Twitter, Facebook or FourSquare.

Marketers are eager to know which new players they should keep an eye on and which new startups they should be partnering with. At this year’s show we’ll offer several sessions dedicated to just that. In these sessions, you’ll get to know who the most viable startups are in four of the most important segments of the digital business -- data, mobile, social and shopper marketing.

That’s because we’ll be presenting four of the brand-savviest startups in each of those areas (16 total) and each company will share how it can best put a digital budget to work for a real world product. You’re coming to ad:tech to learn how to do business better, so they won’t be pitching at you. Instead, they’ll be talking about how their technology can specifically help market a product or service.

The startups we surface must bring value to brands. That’s what matters to our audience of brands and agencies and that’s what we will be showcasing. Anyone can nominate a startup company for consideration. Our Startup Spotlight advisory board will help us vet potential companies to feature. Then, at the show itself our panel of judges will vote and pick a winner in each of the four ad:tech categories to receive an ad:tech award.

That’s why if you want to know which rising stars to watch, you should come to ad:tech!

2 Responses to “Startup Spotlight”

  1. [...] This post was mentioned on Twitter by DaisyWhitney, Shawn Vallejos. Shawn Vallejos said: #ad:tech #news Startup Spotlight: Marketers are constantly taking meetings with startup companies promising some... [...]

  2. Bill Scully says:

    You should make it a contest, judged by the readers. Cool does not translate into traffic.