Let’s Talk About You!

Posted by Sejal Badani on February 16th, 2011 at 12:01 am

Thinking about coming to ad:tech SF? Well, at our April 11-13 event, you’ll be in good company. Each year our company conducts independent research to give us a profile of our audience so that attendees and visitors get a good picture on the value of participating in ad:tech.

Our independent BPA Worldwide report for last year’s event showed our largest ad:tech SF ever. Turning to our Vivid Interface audience analysis report, we learned the following about our audience.

  • 20% of our audience comes from agencies
  • 19% from brand marketing
  • 82% of our marketer/agency audience either makes final purchase decisions or plays a role in influencing media and other marketing services purchases.

The average marketing budget for our “buyer” attendees was just shy of $13 Million annually.

While we are proud of all of those figures, it’s also important to understand what value attendees and visitors derived from their time investment. 78% of marketing and advertising buyers report that they found new and relevant solutions at the show. 89% spent more than an hour on the Expo floor, and 58% more than three hours on the floor. Turning to our Conference attendees, a whopping 97% of them went on to the floor to look for advertising and marketing solutions.

We also know that face-to-face trade shows are great times to do important personal and career networking. Over the past year and a half, we have been creating more and more networking experiences at ad:tech to make the opportunities to connect even stronger at ad:tech.

Why should all this matter to you if you are considering whether or not to attend? Well, as we all know, every day we spend doing something is a day we don’t spend doing something else. Ultimately, you need to decide that attending ad:tech will be the most valuable way to spend your time. Our goal is to create digital’s best marketplace – an opportunity to build your brands and your careers. If you boil down all the figures above into a couple of bullet points:

  • The largest digital marketing show with almost 10,000 attendees
  • Very strong representation from leading brands and agencies
  • A conference with excellent, actionable content
  • An expo floor with the solutions that can make a difference for your brand
  • Great networking

Remember, early bird pricing for ad:tech SF ends soon. Why not take a moment to register now and save $300 off a conference pass, or to get your free Expo floor pass – a $100 savings over on-site pricing.

One Response to “Let’s Talk About You!”

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