Start-up Watch Company of the Day: Tapzilla – Quick app distribution with a Groupon style “free lunch” model

Posted by Jim Nichols on February 2nd, 2011 at 12:00 am

Win win all around. A service called Tapzilla provides a way for developers to get their new apps into lots of hands quickly, and delivers free apps for app fanatics at the same time.

It's all pretty simple really, and once again I feel the total idiot for not thinking of it myself.

The consumer model bears a striking resemblance to Groupon, except that this works out to be free in the end. You sign up and get a daily email or visit the site for free access to the app of the day. You go to iTunes to buy it. Then once its downloaded, you shake the app, type in the Tapzilla offer code, and you get a refund of the purchase price in the form of an itunes gift card or a Paypal credit.

I know of a number of people who have developed or are in the process of developing new apps; because of the glut and clutter, distribution and marketing are a particular challenge even when there is enough revenue to offer a strong bounty per customer. Tapzilla meets this need and helps app freaks get their fix of something new and valuable daily.

Getting high app sales on those first days of distribution can mean the difference between success and failure. It has been widely reported that making the top apps list on iTunes multiplies your sales rate but good, and gives you the critical momentum to keep going and growing.

Since these members are app superconsumers, I would expect that their propensity to viral is quite high.

Lots of installs for you, free stuff for them. Win win all around.

Did you know ad:tech is offering its first startup competition?

It’s an opportunity to tell your digital marketing startup's story in front of billions of dollars of brand marketing power! At ad:tech San Francisco (April 11-13), ad:tech’s Startup Spotlight Series will profile 16 startup companies with promising services and technologies for brands and marketers in Data, Social, Mobile, or Shopper Marketing.

To qualify, startups must:
• Focus their presentation on how they help marketers
• Have been founded since 2007
• Have moved beyond angel and seed funding and have venture capital funding
• Have a working beta or launched product
• Incorporate a new technology or platform or exploit a new behavior that helps today's digital marketers

Find out more and enter here!

Hurry! Submission deadline Friday, February 11, 2011 (no extensions). Even if I have written about your company here, you need to submit an entry to this official ad:tech competition!


Want to be considered for company of the day? Submit your company for consideration.

One Response to “Start-up Watch Company of the Day: Tapzilla – Quick app distribution with a Groupon style “free lunch” model”

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