And So Begins Start-Up Watch – Company of the Day

Posted by Jim Nichols on January 31st, 2011 at 12:00 am

Today begins a new experiment. Ordinarily this blog is active for just a few weeks a year, during the ad:tech NY and ad:tech SF events. But starting today, I am going to be posting a “Start-up Watch - Company of the Day” feature here.

Each morning one cool/interesting digital company that digital marketers can leverage to build their businesses will get a profile on this site.  Two today because it's the first day and I was kind of excited. ;-)

The goal is to help marketers and marketer-supported start-ups connect with each other and do business. Companies that aren't at the stage where they can afford big marketing campaigns.

It’s incredibly difficult for any company, but especially start-ups, to get noticed by marketing and media buyers. I was doing a “Company of the Day” feature on my personal blog, Oldest Living Digital Marketer Tells All to help good ideas get publicity, and iMediaConnection has very kindly offered to have me move the content here.

I hope to find really intriguing new ideas to showcase to our marketing and media buyer audience here so as to help foster business for digital innovation.

Thanks for reading!

Did you know ad:tech is offering its first startup competition?

It’s an opportunity to tell your digital marketing startup's story in front of billions of dollars of brand marketing power! At ad:tech San Francisco (April 11-13), ad:tech’s Startup Spotlight Series will profile 16 startup companies with promising services and technologies for brands and marketers in Data, Social, Mobile, or Shopper Marketing.

To qualify, startups must:
• Focus their presentation on how they help marketers
• Have been founded since 2007
• Have moved beyond angel and seed funding and have venture capital funding
• Have a working beta or launched product
• Incorporate a new technology or platform or exploit a new behavior that helps today's digital marketers

Find out more and enter here!

Hurry! Submission deadline Friday, February 11, 2011 (no extensions). Even if I have written about your company here, you need to submit an entry to this official ad:tech competition!


Want to be considered for company of the day? Submit your company for consideration.

One Response to “And So Begins Start-Up Watch – Company of the Day”

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