ad:tech SF Countdown – 71 days till showtime!

Posted by Sejal Badani on January 31st, 2011at 11:10 am

Hi, I’m the Marketing Manager for ad:tech here in the US. Each week I am going to be telling you a little about the content and changes we have in store for ad:tech SF. I’ll have information about new speaker announcements, the conference schedule, and a whole lot more.
Let’ me get you caught up on [...]

Start-Up Watch Company of the Day: Yinzcam delivers sports, squared

Posted by Jim Nichols on January 31st, 2011at 12:01 am

Sports is an entertainment category that we as marketers need to pay a lot of attention to,because it is really the only thing left in our culture that consistently draws large audiences. Certainly there is a great deal of innovation in the sector, like ESPN narrowcasting virtually any sport performance out there. And fantasy sports [...]

Start-Up Watch Company of the Day: Nearbuy Systems brings microlocation solutions to retail consumers

Posted by Jim Nichols on January 31st, 2011at 12:00 am

 

It’s always interesting to see technology applied to problems that have challenged industry for decades. Nearbuy Systems  has just such an offering. Nearbuy for Stores offers retailers a way to provide microlocation services to consumers. There are four high level business use cases here:

Provide in-store maps and “turn by turn” directions to consumers looking for a particular [...]

And So Begins Start-Up Watch – Company of the Day

Posted by Jim Nichols on January 31st, 2011at 12:00 am

Today begins a new experiment. Ordinarily this blog is active for just a few weeks a year, during the ad:tech NY and ad:tech SF events. But starting today, I am going to be posting a “Start-up Watch - Company of the Day” feature here.
Each morning one cool/interesting digital company that digital marketers can leverage to build their [...]

Romancing the Stones: How Ad- and Marketing-Supported Start-Ups Can Get Noticed

Posted by Jim Nichols on January 31st, 2011at 12:00 am

I hope these tips give ad- and marketing-supported start-up sellers some perspective from the buying side of the table. That is, when you get one of us to consent to BE on the other side of the table.

Executive Insights with Sarah Fay: Part II of II

Posted by Greg Bardsley on January 17th, 2011at 10:15 am

iMedia and ad:tech's very own Sarah Fay sat down with some of the digital industry's brightest minds. Watch as she finds out what makes them tick and gets some insight into the future of digital.
Here are the final three videos, which feature John Nardone (CEO, X+1), Tom Bedecarre (CEO, AKQA), and Tom Burgess (CEO, CLOVR [...]

Executive Insights with Sarah Fay: Part I of II

Posted by Greg Bardsley on January 14th, 2011at 9:13 pm

iMedia and ad:tech's very own Sarah Fay sat down with some of the digital industry's brightest minds. Watch as she finds out what makes them tick and gets some insight into the future of digital.
Here are the first three videos featuring Bernhard Glock (Former VP of Global Media, P&G), Brian Fetherstonhaugh (Chairman & CEO, OgilvyOne [...]