Media planning and buying has not evolved to keep up with consumer behavior. That should come as no surprise to online marketing pros who have been clamoring to get more money from traditional media for years.
“Time spent with media is flat to down, but time spent on the internet is up,” said Radha Subramanyam, the [...]
Archive for November, 2010
We're always hearing about influencers in social media marketing, but what are these supposedly-connected consumers actually good for?
In a panel called "Learning to listen to your customers," Josh Bernoff, SVP of idea development for Forrester Research, revealed how one tiny mobile operator in the UK used influencers to build itself with absolutely no marketing.
We hit the ad:tech expo hall to find out who's on the floor and learn a little bit more about a handful of this year's attendees.
Develop the framework for developing your mobile marketing strategy
Grasp the powerful intersection of mobile and social media and how it will drive the future of marketing
Not all mobile users are alike
How global insights in mobile advertising can be used for regional success
Michael Becker, North America Managing Director, Mobile Marketing Association
Webster Lewin, Senior VP, [...]