iMedia Connection - ad:tech blog

The "Mirror Test" is what you're taught as a Cub Scout: you check to see if someone is alive by holding a mirror up to his mouth. If it fogs up, the person is alive. When Jeff Hayzlett joined Kodak April 2006 as Chief Marketing Officer it was time to administer the Mirror Test. What he saw wasn’t pretty, and Jeff acted quickly to fix the situation.

In any campaign, marketers look to encourage influencers, spread messages, and build brand loyalty and equity. But though these are valuable branding goals that are highly achievable -- and trackable -- in digital media, they don't necessarily translate in the social realm.
Because of our ability to track and maintain data, digital marketers are better able [...]

The iPad represents a sophisticated new platform -- one that lets brands deliver a premium advertising experience. But some brands have been slow to embrace it, as it represents an often-significant resource investment. During this afternoon's "Getting on Tablets" showcase at ad:tech, we heard three great iPad case studies that just might convince other brands [...]

If the first panel in the Hispanic Digital Marketing track was all about exposing the opportunity at a high level, the second was about ways to tactically reach Hispanics online.
Marla Skiko, SMG Multicultural's SVP and Director of Digital Innovation, moderated a panel of experts who floated some interesting ideas for targeting and segmenting Hispanics online [...]

Across the entire media landscape, there's a huge opportunity in multicultural marketing.  Even in the well-established worlds of print, radio and television, Hispanic agencies and content publishers are pointing to a huge gap that exists because many marketers make huge investments in general market media without fully considering what Hispanic marketing can bring to the [...]