The "Mirror Test" is what you're taught as a Cub Scout: you check to see if someone is alive by holding a mirror up to his mouth. If it fogs up, the person is alive. When Jeff Hayzlett joined Kodak April 2006 as Chief Marketing Officer it was time to administer the Mirror Test. What he saw wasn’t pretty, and Jeff acted quickly to fix the situation.
Archive for November, 2010
One of the hot topics covered in the "Search Marketing -- Search Advertisings' Latest and Greatest" session was how to make the most of campaign specific landing pages. For those who weren't there or aren't sure, a campaign specific landing page is one that is created with the express purposed of being matched to a single online ad.
Last night in New York city at The Providence, Mediamind held its ninth annual Rich Media Awards. Formerly known as the Eyeblaster Awards, the event honors the best rich media campaigns of the year.
Closing out ad:tech, held the Wednesday and Thursday, the party capped a near week-long extravaganza of learning, networking and partying. Taking home the North American Judges Award this year was the work Future US did for the GamesRadar Rabbids Go Home video game which sent the entire website down the toilet.
The International Judges Award went to Digitas and OMD for their work on Nissan's Qashgai 3D page takeover. The North American People's Choice Award went to ThinkJam UK and Moxie Interactive for the work it did on the Avatar DVD release. And Feref UK and MediacomUK nabbed the International People's Choice Award for their Despicable Me YouTube takeover unit.
Awards aside, it's good to know the ad industry still knows how to party. There was non-stop dancing all night long. More so than at any party during ad:tech this week. Must be something about playing with rich media all day long that does it.
Check out all the pictures from the event here.
The conference is over and now it's time to look back at our favorite moments from the event. We asked a handful of brands on the expo floor what their favorite moment was during ad:tech NY and this is what they had to say.
This was a two-part session that discussed how to keep from making common mistakes as new platforms emerge. The goal of marketing has not changed, so don't confuse new technology with new marketing. There are, of course, new opportunities with devices like mobile phones and the iPad, but remember that advertising is about the message [...]