Apple's Mac vs. PC campaign changed online advertising with it. Runway shows are no longer exclusive because of it. As video creators and voyeurs we continually turn to it.
In September, ComScore reported that 83.9% of U.S. internet users watched some form of online video content. The average user consumed ~14.4 hours.
Here are four video examples that showcase its power. In each, video relies on compelling content to succeed.
1. Chilean Mine Rescue
33 stories emerged one by one through a claustrophobic hole in the earth. Live. On my laptop at work. During a 33 hour time period, 5.5M of us watched by live streaming video on CNN.com alone. This was 8000% higher than their daily average views. It was social media at it's finest.
2. Samsung Shakedown
To launch a new damage resistant phone Samsung relied on showing over telling. Call a phone featured online and make it vibrate until it plunges off the table. Once it hits the floor (or the water tank) it's yours.
3. Axe 100 Girls
This campaign is no longer live. I don't care. I still love it. Men upload photos and a room filled with 100 women give live feedback on whether they approve of their hair or not. All ratings and reviews should be as enticing.
4. Wrangler Blue Bell Collection
Cinematic video that the user gets to control. It shows Wrangler clothing in action - in a way that is hard to resist. It takes a while to load but it's worth the wait (we get to stop saying that soon).
ad:techNY has two sessions focused specifically on video.
What have you seen that you'd add?