Marketers: What do You Want to Know About Ad Networks?
Posted By Julia Casale On September 29, 2010 @ 3:20 am In Social Media | Comments Disabled
In just a few short weeks thousands will come together at the Javits Center for ad:tech NY to learn about the latest trends and innovations brewing in digital marketing. I am delighted to be representing the network/exchange/DSP ecosystem as your Ad Network Ambassador at this year’s event.
We all know how rapidly the digital marketing industry is evolving and while change is good, great actually, differentiating buzz from actionable insights and interpreting it all on-the-fly in a context that’s relevant to your business is no easy task!
The tangled flow of inventory, growing application of data and rapid pace of innovation fuelling the growth of networks/exchanges/DSPs make it arguably one of the most complex and misunderstood segments of the digital media space.
Over the coming weeks I am looking forward to candidly sharing some of my latest thinking with you on this rapidly evolving category and welcome the opportunity to open a dialogue and post on topics that are most relevant to you. So please, let me know what’s on your mind. What do you hope to learn about ad networks/exchanges/DPSs at ad:tech? What sessions are you planning to attend and what do you expect to get out of them? Let the conversation begin!
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