iMedia Connection - ad:tech blog

I've been reporting on interactive TV for a long time. Measurable TV too. And of course addressable TV. The future of TV, in fact, has been rich fodder for news articles for many TV industry reporters! But now we're seeing a fresh wave of activity to measure, quantify and understand what exactly consumers are doing [...]

I'll admit it. I don't check into restaurants or stores. I don't broadcast my location across my social networks. But I am married to an avid check-inner. In fact, my husband is not only the mayor of our local burrito shop (yep, we eat burritos a lot!), he is also the mayor of our local [...]

It's no secret that marketing campaigns often work best across more than one medium. After all, the recent success of Old Spice's innovative digital campaign was built on the foundation of an existing and far-reaching TV and cinema effort. But how do you pick and choose from the myriad of screens available? And in our [...]

Moms are hot, you know this right? Everyone wants a little Mom action these days. By everyone, I mean marketers -- all of them -- not just CPG and retail. The word is out: Mom buys more than Mac n' Cheese and Pampers, although she buys those too. According to the Boston Consulting Group moms [...]

As ad:tech NY approaches, so too are a myriad of new technologies that have the words "Ad Supported" attached to their business plans.  With the venture and private capital markets heating up once again, it's astounding to hear how little the capital markets know about the current chaotic state of ad models, commoditization and the Option [...]

Advertisers and agencies are relentlessly pursuing engagement. It's become one of the most sought-after metrics in digital media, but also one of the toughest to understand and quantify. After all, how do you measure engagement with an ad? We aim to tackle this topic at one of our sessions at ad:tech New York "Chasing Paid [...]