Apps: A Game Changer

Posted by Alex Matjanec on September 30th, 2010at 8:47 pm

This week I had the pleasure of seeing my friend sit on a panel at that other ad event. The topic was applications and how big of a game changer they are or will be to both retailers and marketers.

How to measure, quantify, and understand TV

Posted by Daisy Whitney on September 30th, 2010at 4:14 pm

I've been reporting on interactive TV for a long time. Measurable TV too. And of course addressable TV. The future of TV, in fact, has been rich fodder for news articles for many TV industry reporters! But now we're seeing a fresh wave of activity to measure, quantify and understand what exactly consumers are doing [...]

The culture of “check-in”

Posted by Daisy Whitney on September 29th, 2010at 6:12 pm

I'll admit it. I don't check into restaurants or stores. I don't broadcast my location across my social networks. But I am married to an avid check-inner. In fact, my husband is not only the mayor of our local burrito shop (yep, we eat burritos a lot!), he is also the mayor of our local [...]

Marketers: What do You Want to Know About Ad Networks?

Posted by Julia Casale on September 29th, 2010at 3:20 am

In just a few short weeks thousands will come together at the Javits Center for ad:tech NY to learn about the latest trends and innovations brewing in digital marketing. I am delighted to be representing the network/exchange/DSP ecosystem as your Ad Network Ambassador at this year’s event.
We all know how rapidly the digital marketing industry [...]

How to cope with the myriad of screens available

Posted by Daisy Whitney on September 28th, 2010at 4:09 pm

It's no secret that marketing campaigns often work best across more than one medium. After all, the recent success of Old Spice's innovative digital campaign was built on the foundation of an existing and far-reaching TV and cinema effort. But how do you pick and choose from the myriad of screens available? And in our [...]

iMedia Launches iMoms Summit, May 1-4, Mark your calendars!

Posted by Nancy Galanty on September 27th, 2010at 4:53 pm

Moms are hot, you know this right? Everyone wants a little Mom action these days. By everyone, I mean marketers -- all of them -- not just CPG and retail. The word is out: Mom buys more than Mac n' Cheese and Pampers, although she buys those too. According to the Boston Consulting Group moms [...]

Ad Innovations Master Track

Posted by Alan Schulman on September 27th, 2010at 4:15 pm

As ad:tech NY approaches, so too are a myriad of new technologies that have the words "Ad Supported" attached to their business plans.  With the venture and private capital markets heating up once again, it's astounding to hear how little the capital markets know about the current chaotic state of ad models, commoditization and the Option [...]

The relentless pursuit of engagement at ad:tech

Posted by Daisy Whitney on September 24th, 2010at 6:08 pm

Advertisers and agencies are relentlessly pursuing engagement. It's become one of the most sought-after metrics in digital media, but also one of the toughest to understand and quantify. After all, how do you measure engagement with an ad? We aim to tackle this topic at one of our sessions at ad:tech New York "Chasing Paid [...]

Never say no to Panda – Do say yes to ad:tech

Posted by Alex Matjanec on September 22nd, 2010at 3:36 pm

New York ad:tech is quickly approaching and I am happy to announce my participation as an Innovation Ambassador.  My name is Alex Matjanec and at ad:tech, I will have the pleasure of introducing you to some of the newest and hottest companies making distributive moves in the advertising/tech industry.