Digital media is not a smaller part of a larger whole. It is its own, legitimate business and should be treated that way. Media planners should stop thinking about digital media as purely numbers. It is a creative niche. More media needs to be created on a per-brand, per-campaign basis. Digital marketers need to stop thinking about media planning in terms of only buying media.
Archive for April, 2010
Google Doesn’t Sleep and other SEO wisdoms
Posted by Ana Yoerg on April 20th, 2010at 11:35 pm
Search in the Connected and Real-Time World (a Marketing Masters session)
A two-hour session on the grand topic of SEO: brilliant push, or bad idea jeans? We'll leave that for the evaluations. Panelists included Bruce Clay, David Snyder (of Verizon fame), Kevin Ryan from Motivity, Dona Ross from Performics, Jessie Stricchiola from Alchemist, and Greg Sterling.
The [...]
The Bars Open, Attendees Let Loose
Posted by Steve Hall on April 20th, 2010at 7:39 pm
ad:tech got of to a good start Monday with several panel tracks beginning at 2PM. But that's not what we're going to write about. There's plenty of other writers here doing that. No. We're going to write about the parties. There were several Monday night but we made it to three.
At 5PM in the Moscone Center, ad:tech held a reception for delegates and speaker for about an hour and a half. It was well attended and the food did wonders to kill afternoon cravings.
At 7:30PM over at Roe Nightclub there was an unofficial ad:tech Opening party hosted by Marissa Louie, Murray Newlands, Ben Parr, Brian Solis and Steve Hall. We intended to kick off with a short :30 panel but, as is sometimes the case, it got late and by 8:30 the place had filled and we all thought it just might not be such a great idea to ask everyone to step away from the bar, keep quiet and pay attention to a bunch geeks prattle on about social media.
Word of Mouth 2.0: Using Influence to Re-Invent the Impression
Posted by Tim Schigel on April 20th, 2010at 5:51 pm
In marketing, connecting with your audience is everything. Agencies and publishers have been splitting people into different segments for as long as they have been trying to sell them things. But with the popularity of social media and the lightspeed distribution and shuffling of content, whole new types of audiences – and ways to reach them – have developed, leaving marketers in need of a new approach.
ad:tech is off to a strong start
Posted by Dianne Hayashi on April 20th, 2010at 5:46 pm
It's day one of ad:tech and it's off to a strong start. Attended the agency session - it was interesting, insightful and thought provoking. Conversations ranged from how agencies were challenged with keeping up with all the new technologies surrounding us to having an agency draft (interesting and also brought some chuckles from the attendees.)
