iMedia Connection - ad:tech blog

ad:tech San Francisco this year decided to go with a different twist on mobile content: anointing a Mobile Marketing Master to lead a two-hour track April 21 instead of the stereotypical daylong event.

Themed "How Brands Can Effectively Target Consumers on the Go," the track is part of ad:tech's new Marketing Masters series that includes online video, ad networks and social media.

So why is this track important for brand and agency executives to attend?

As ad:tech's Mobile Marketing Master, this writer's goal is develop a two-hour overview of the key trends in mobile advertising and marketing including case studies and research that showcase mobile's role in the multichannel mix.

Delegates attending this track will not only get up-to-speed with the latest and greatest in mobile, but also meet experts in the field who help move the needle.

Indeed, mobile is at a juncture where its exclusion from multichannel marketing will cost marketers the last mile in the relationship with their customers.

More consumers are now consuming content and advertising on the go and as smartphones and mobile sites, applications and SMS programs improve, consumers will evolve their shopping habits to increase purchases from mobile devices.

Given this scenario, the Mobile Marketing Master track is worth attending.

The track runs April 21 at 1 p.m. -- 2:50 p.m. Pacific time at the Moscone Center North Convention Center in San Francisco. A networking session with the panelists will be held on April 20.

The Mobile Marketing Masters track is part of the three-day-long ad:tech (http://www.ad-tech.com?ref=atblog2), attracting the nation’s leading interactive marketers and brands.

Below is the agenda:

Hour 1:

• State of Mobile Marketing and Commerce
  Mickey Alam Khan, Editor in Chief, Mobile Marketer and Mobile Commerce Daily

Lance Obermeyer, Chief Technology Officer, Digby

Jason Rissman, Account Executive, Google Mobile Ads

20 minutes

• Ace Hardware and Mobile Advertising: Case Study

Charles Johnson, General Manager, Microsoft Mobile Advertising

Domingo Gonzalez, Supervisor -- Mobile CRM and Media Strategies, Horizon Media

10 minutes

• Case Study: TBA

10 minutes

• Sponsor Presentation: TBA

10 minutes

Networking Break
10 minutes

Hour 2:

• Best Practices & Worst Mistakes in Mobile

Mickey Alam Khan, Editor in Chief, Mobile Marketer and Mobile Commerce Daily

Amielle Lake, CEO, Tagga Media

Ran Farmer, Managing Director – North America, Netbiscuits

20 minutes

• Taco Bell and Mobile Advertising: Case Study

Danielle Wolfson, Brand Communications, Taco Bell Online Marketing

Tony Nethercutt, Vice President – Sales, AdMob

10 minutes

• Reading the Numbers: Key Research on Mobile

Mike Boland, Senior Analyst and Program Director, BIA/Kelsey

Evan Neufeld, Vice President – Marketing, Ground Truth
10 minutes

• Q&A and Key Takeaways
  Mobile Marketing Master and All Speakers

15 minutes

• Mobile Exhibitors to See In Mobile Mix Zone and Beyond
  Recommendations from Mobile Marketing Master for exhibitor visits and guiding to follow-on Exhibit Hall Theater Presentation

5 minutes

• Depart for Expo Floor
  Mobile Marketing Master leads a 15-minute tour of the key mobile marketing exhibitors on the Expo Floor

15 minutes

Please click here to see the Mobile Marketing Masters page on the ad:tech site.

http://www.ad-tech.com/sf/adtech_san_francisco_schedule.aspx?ref=atblog2

• Add a comment
• Print This Post
• Share