The connected world of search and find is changing pretty fast. Search algorithms have been shifting and shaking since the early days of indexing websites. Search Engine Marketing was once a way to connect people with websites on a very basic and text driven way.
Today, we index conversations, static and moving pictures, news and anything else that pops into our heads and ends up on the Internet. We’ve developed advertising methods that help us monetize text and connect searchers with products and services.
Robots and blue links are being replaced by people and faces. And yet, the true integrated approach to mastering all forms of search engine marketing eludes many advertisers.
Modern digital marketers know that staying ahead means keeping abreast of the latest trends. Masters of the trade on the other hand, know how to understand the trends and turn hype into practical knowledge.
Integrated search marketers need to know how and more importantly why it’s important to understand the latest trends. Slapping a social label on it, doesn’t make it sound marketing. Calling it local, doesn’t mean it’s going to be geographically relevant in the time and place it’s needed.
And the end of it all, an integrated approach has become yet another meaningless buzzword in the arsenal of marketing wisdom tossed around with little or no knowledge the discipline, but meant to establish credibility.
Luckily for us, an integrated approach doesn’t have to be just a buzzword. You can strive to learn the practices that will help your company grow by interacting with your constituency in the smartest ways possible. Now is the time to learn about the next generation of search, find and connect.