We've taken ad:tech -- the world's biggest digital marketing and media show -- and made it even better. I'm proud to report that over the last several months, the ad:tech team has worked hard to create a best-in-class experience for you both in the ad:tech conference and on the Expo show floor. When you arrive at Moscone North this April, you'll see the next evolution of ad:tech.
So what's changing?
New ad:tech Marketing Masters Series: We've invited industry thought leaders to organize two-hour sessions in our new Marketing Masters series, bringing brand marketers, agency practitioners, publishers, technology partners, and researchers together in each session to give you strategic insights, trends, statistics, actionable information, and rich case studies on the following topics:
- Branded Online Publications, presented by Bruce Rogers, Chief Brand Officer, Forbes.
- Social Media, presented by Susan Bratton, CEO of Personal Life Media Networks and ad:tech Chair Emeritus.
- Mobile Marketing, presented by Mickey Kahn, Editor in Chief of Mobile Marketer.
- The Bleeding Edge of Advertising Innovation, presented by Adam Broitman, Partner and Ringleader, Circ.us.
- Search, presented by Kevin Ryan, CEO of Motivity Marketing.
- Ad Networks, presented by Lawrence Teherani-Ami, Integrated Media Director at Wieden + Kennedy.
- Email Marketing, presented by David Baker, VP, CRM-eCRM Solutions at Razorfish.
- Web Analytics, presented by Nicole Rawski, Digital Media Analyst, Geary Interactive.
- Online Video and the Future of TV, presented by Daisy Whitney, Senior Content Producer, ad:tech & iMedia, and host of This Week in Media and The New Media Minute.
You'll walk away from these Marketing Masters sessions understanding the opportunities and challenges around top-of-mind industry topics.
No panels: While the right combo-platter of moderator and speakers can use a panel discussion to bring underlying issues and industry movements to the surface, it can also be light on concrete details, unbalanced, and too inside. This April at ad:tech San Francisco, we're avoiding panel discussions in favor of serial individual presentations, case studies, trends, and statistics. You'll still get the benefit of multiple points of view on a single topic -- but in a format that's better for both audience and speakers.
Better Expo Integration: In addition to their conference tracks, our Marketing Masters will lead tours of the Expo floors, and we'll also give you the change to hear presentation by exhibitors in the floor-show theaters.
What’s staying the same? Great speakers, great networking, and a great atmosphere in which to learn what's happening right now, and what's coming soon.
Don't miss our keynote speakers! I'm excited that Levi's Global CMO Jaime Cohen Szulc will open the first full day of the conference, and that Publicis Hal Riney CEO Kristi VandenBosch will open day two: two terrific presentations by people representing two iconic San Francisco companies.
And the keynotes don't end with the mornings! Day one will close with a review of white hot San Francisco companies tag teamed by eMarketer CEO Geoff Ramsey and IPG Media Lab Director Lori Schwartz. We'll close the show Wednesday with laughs as we bring you a review of the Internet's Funniest People.
I know this sounds like a lot, but I've just scratched the surface of what's new at ad:tech San Francisco. Keep reading this blog as we bring more and more details about how we're taking over Moscone North in April, including our Big Digital Idea Creative Showcase, new Innovation Alley on the Expo Floor and our terrific new Mobile App Exchange.
See you there!