Looking for Inspiration at ad:tech

Posted by Reid Carr on February 24th, 2010at 11:45 pm

A lot has changed in the online advertising landscape, and I am looking forward at ad:tech to listen to the debate about what it all means. Mobile is more important than ever, and social media's buzz is only surpassed by its hype. How do we make sense of it all and, more importantly, deliver it effectively for our clients? These debates, I imagine, will happen more at the cocktail parties and open forums than at the panels and keynotes where cooler heads typically prevail. However, if there is conflict, we'll be sure to write about it.

Getting Past the Tablet Hype

Posted by Daisy Whitney on February 24th, 2010at 11:43 pm

The tablet market has barely even taken its first step, but it's already off and running. After all, when Apple announced it would launch the iPad - a launch slated for this month - the computer maker sent advertisers, publishers, networks, and technologists into a frenzy.

The Social Media Inbox

Posted by Pierre Khwanad on February 24th, 2010at 11:41 pm

A few days ago, I posted an article about the Old terminology, new terminology: "People connecting with other people." ( http://www.people-onthego.com/blog/bid/33377/Old-terminology-new-terminology-People-connecting-with-other-people ). A related topic that I have been thinking about is the "old" inbox and the "new" inbox. However, the more I thought about it, the more I realized that there is even a newer inbox: The Social Media Inbox. What do these inboxes mean, and what are the implications of the advent of the Social Media Inbox?

ad:tech San Francisco: What’s New?

Posted by Brad Berens on February 24th, 2010at 11:39 pm

We've taken ad:tech -- the world's biggest digital marketing and media show -- and made it even better. I'm proud to report that over the last several months, the ad:tech team has worked hard to create a best-in-class experience for you both in the ad:tech conference and on the Expo show floor. When you arrive at Moscone North this April, you'll see the next evolution of ad:tech. So what's changing?