A lot has changed in the online advertising landscape, and I am looking forward at ad:tech to listen to the debate about what it all means. Mobile is more important than ever, and social media's buzz is only surpassed by its hype. How do we make sense of it all and, more importantly, deliver it effectively for our clients? These debates, I imagine, will happen more at the cocktail parties and open forums than at the panels and keynotes where cooler heads typically prevail. However, if there is conflict, we'll be sure to write about it.
Archive for February, 2010
The tablet market has barely even taken its first step, but it's already off and running. After all, when Apple announced it would launch the iPad - a launch slated for this month - the computer maker sent advertisers, publishers, networks, and technologists into a frenzy.