The biggest learning that came out of the ad:tech Omniture Sponsored Workshop: Close the Deal—Techniques and Technology That Will Increase Your Conversion Rates panel was a quote from Jupiter Research which stated, “Although only one third of the market is currently testing…79% of these companies have increased registration per visit, 74% have improved customers’ satisfaction and 68% have increased conversion rates.”
It’s a sad fact only two thirds do engage in testing because after listening to this Omniture panel which covered landing page testing, it sounds like a very painless process. Buy setting up simple multivariate tests to measure landing page elements like image, headline, call to action and on-page widgets, Omniture is able to dramatically improve CPA.
Using its Test and Target functionality, Omniture was able to help BabyCenter increase its conversions 66%. In another case study, Shockwave saw a 24% increase in completed sales.
Pretty simple, huh? Sadly, not enough companies engage in this testing process before launching an online campaign to millions which, sadly, can results in the loss of…well…millions of dollars.