Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s problem: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
This panel seemed to think so. The Future of Mobile: Adding Mobile to the Mix shared some great insights on how brands can effectively integrate mobile into marketing efforts.
Measuring digital is hot right now and it was standing room only at the Media Boot Camp Power Session: Defining the New Media Currency – How to bring traditional media metrics online.
The biggest learning that came out of the ad:tech Omniture Sponsored Workshop: Close the Deal—Techniques and Technology That Will Increase Your Conversion Rates panel was a quote from Jupiter Research which stated, “Although only one third of the market is currently testing…79% of these companies have increased registration per visit, 74% have improved customers’ satisfaction and 68% have increased conversion rates.”
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