iMedia Connection - ad:tech blog

This week at ad:techSF there was a lot of buzz about the mobile marketing landscape. I had the fortunate opportunity to sit down with Mickey Alam Khan, Editor-in-Chief at Mobile Marketer to discuss some of the hot topics. Mickey lead the Marketing Master Session: Mobile Marketing – How Brands Can Effectively Target Consumers on the [...]

Every ad:tech comes with a varying degree of exhibit hall antics. Mascots. Women dressed as poker chips. A women impersonating Lara Croft. Rubber frogs. A panalopy of pleated plaid mini skirted women pimping whatever they’re paid to pimp.

And a company that actually named itself Lead Beaver. Yes, Lead Beaver. With hired beav…uh…models to wear branded red leather coats.

We love this sort of fun as much as the next person. After all, if we didn’t have companies performing these exhibit hall antics, what would we have to take pictures of? A product demo? Who really wants to see that? No, e want some fun injected into our day. And we can thank Lead Beaver and its lovely representatives for doing just that.

Widgets and apps offer brands and businesses a way to communicate a marketing message in a dynamic way in a short amount of time. It is important that the agency or social media manager be part of the strategy development and not just the execution. Marketing in social media is not just about creating content on different platforms. Instead, it’s more about spreading a larger idea across as many channels as possible to reach the appropriate audience.

As digital agencies become more entrenched in the infrastructure of the media industry, and as traditional agencies strive to keep their skills current, it begs the question: Who will lead and who will follow?

Apple’s announcement of the iAd has sent shock waves through the marketing world, and there is no place the effect has been felt more than right here at ad:tech.
Is the iAd a bright opportunity or a crippling blow for digital marketers? We talked with some ad:tech attendees to determine just that.

In Tuesday’s closing keynote at ad:tech San Francisco, Geoff Ramsey, CEO and co-founder of eMarketer, and Lori Schwartz, executive director of IPG Media Lab, presented four of the hottest trends in digital marketing by profiling four promising San Francisco companies — and discussing why they matter to digital marketers.