From the activity on the floor, to the bravado of its attendees, the marketing industry, and more specifically the digital marketing business is thriving. The floor is packed with new exhibitors, new faces, and new energy.
Of course the big boys are here... Bing and Yahoo (Right Media,) ComScore, and Amazon (Web Services,) but a surprise [...]
The Electronic Retailing Association will be hosting a networking reception November 8 from 5:30PM to 8PM at Hurley's Saloon. It's not the usual free party. ERA members must pay $49 and non-members must pay $129. For general party information and registration contact ERA at webadmin@retailing.org. To sponsor the party, contact Karen Eppsteiner at 703-841-8283 or keppsteiner@retailing.org. And Diamond Partners should contact Christy Hopkins at 703-908-1037 or chopkins@retailing.org to receive a free pass.
It has never ceased to amaze me that lots of companies are able to get their acts together sufficiently to purchase product placement opps months and months in advance. Oh, I understand why it makes sense to plan ahead – it’s just that I’ve been working in digital for so long. And digital is a [...]
Different ecommerce sites have different levels of management resources available to them. Some sites have entire teams focused on driving traffic and sales, while others have small staffs charged with many duties to juggle.
Vurve is a web-based service that helps such sites drive stronger results from online marketing efforts by automating the process of planning, [...]
Sometimes I wonder how parents are able to sleep at night, given all of the dangers that are out there for kids. Particularly online. Oh, I get it intellectually – you teach, weigh risks and benefits, trust, and monitor.
But it has to be darn hard to make your peace with certain activities. And one of [...]
The CW on Mobile is horribly outdated. Issues of Scale, CPM, and Creative Freedom have been well addressed. Really. But while tens of millions of Americans are now relying on their Mobile devices for access, most brands aren’t leveraging Mobile, or at least not very much.
So why is this? I think part of the reason [...]
With billions of web pages available to all of us, one might think that we would be constantly exploring new venues and avenues. And we are…to some extent. But we spend most of our digital time in a relatively small set of communities and websites that deliver content we value and enjoy.
Part of the reason [...]
Reviews of products and services have become a currency of the web, helping consumers make more informed purchase decisions. If they have a serious fault, it is that recommender and reader may have wildly different tastes. Without understanding the perspective and lifestyle of a recommender, it can be challenging to identify the posts that are [...]
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