The Kawasaki-Scoble Bullet Train

Posted by Sean X Cummings on April 3rd, 2012 at 2:11 pm

The Kawasaki-Scoble bullet train hit AdTech in full force keynoting AdTech SF 2012. Like bulls in a china shop they illuminated ways to facilitate connections that mean something, and connections that make a lasting impression. For what is advertising but that? And it is nice to witness; a shift from tonnage of connections to the [...]

This is the Year of… “Everything”

Posted by Sean X Cummings on April 3rd, 2012 at 12:47 pm

From the activity on the floor, to the bravado of its attendees, the marketing industry, and more specifically the digital marketing business is thriving. The floor is packed with new exhibitors, new faces, and new energy.
Of course the big boys are here... Bing and Yahoo (Right Media,) ComScore, and Amazon (Web Services,) but a surprise [...]

Electronic Retailing Association to Host Networking Event

Posted by Steve Hall on October 12th, 2011 at 11:50 am

The Electronic Retailing Association will be hosting a networking reception November 8 from 5:30PM to 8PM at Hurley's Saloon. It's not the usual free party. ERA members must pay $49 and non-members must pay $129. For general party information and registration contact ERA at webadmin@retailing.org. To sponsor the party, contact Karen Eppsteiner at 703-841-8283 or keppsteiner@retailing.org. And Diamond Partners should contact Christy Hopkins at 703-908-1037 or chopkins@retailing.org to receive a free pass.

First Party For ad:tech New York Announced

Posted by Steve Hall on October 7th, 2011 at 8:52 am

Are you ready? It's almost time again? Time for another ad:tech New York. And as you all know, ad:tech isn't just about the sessions. It's about the networking and the socializing and the parties. The first party we have to share with you comes to us from the good folks who have brought us the Marketers Ball in the past.

Start-Up Watch: SeamBI reinvents product placement in the shape of advertising placement

Posted by Jim Nichols on August 24th, 2011 at 12:01 am

It has never ceased to amaze me that lots of companies are able to get their acts together sufficiently to purchase product placement opps months and months in advance. Oh, I understand why it makes sense to plan ahead – it’s just that I’ve been working in digital for so long. And digital is a [...]

Start-Up Watch COD: Vurve puts advertising for ecommerce sites on autopilot

Posted by Jim Nichols on August 22nd, 2011 at 12:01 am

Different ecommerce sites have different levels of management resources available to them. Some sites have entire teams focused on driving traffic and sales, while others have small staffs charged with many duties to juggle.

Vurve is a web-based service that helps such sites drive stronger results from online marketing efforts by automating the process of planning, [...]

Start-Up Watch COD: Everloop is out to make social remarkably safe for kids

Posted by Jim Nichols on August 19th, 2011 at 12:01 am

Sometimes I wonder how parents are able to sleep at night, given all of the dangers that are out there for kids. Particularly online. Oh, I get it intellectually – you teach, weigh risks and benefits, trust, and monitor.
But it has to be darn hard to make your peace with certain activities. And one of [...]

Start-Up Watch COD: TapIt focuses on making Mobile perform for more marketers

Posted by Jim Nichols on August 18th, 2011 at 12:01 am

The CW on Mobile is horribly outdated. Issues of Scale, CPM, and Creative Freedom have been well addressed. Really. But while tens of millions of Americans are now relying on their Mobile devices for access, most brands aren’t leveraging Mobile, or at least not very much.
So why is this? I think part of the reason [...]

Start-Up Watch COD: Kikin Is a Leap Forward On The Road To A Personalized Web

Posted by Jim Nichols on August 17th, 2011 at 12:01 am

With billions of web pages available to all of us, one might think that we would be constantly exploring new venues and avenues. And we are…to some extent. But we spend most of our digital time in a relatively small set of communities and websites that deliver content we value and enjoy.
Part of the reason [...]

Start-Up Watch COD: Hunch Creates A Personalized Recommendations Community Through Their Massive “Taste Graph”

Posted by Jim Nichols on August 16th, 2011 at 12:01 am

Reviews of products and services have become a currency of the web, helping consumers make more informed purchase decisions. If they have a serious fault, it is that recommender and reader may have wildly different tastes. Without understanding the perspective and lifestyle of a recommender, it can be challenging to identify the posts that are [...]